You know the feeling when some everyday product lets you down. 'I could have designed this better myself', you think. But how many of us turn our thoughts into actions? James Dyson does. He is a man who likes to make things work better. James Dyson has proved that inventive thinking and rigorous engineering techniques produce better machines. In 1978, James Dyson noticed how the air filter in the Ballbarrow sprayfinishing room was constantly clogging with powder particles (just like a vacuum cleaner bag clogs with dust). So he designed and built an industrial cyclone tower, which removed the powder particles by exerting centrifugal forces greater than 100,000 times those of gravity. Could the same principle work in a vacuum cleaner? James Dyson set to work. Five years and 5,127 prototypes later, the world’s first bagless vacuum cleaner from Dyson arrived.